Weekly review cw 31

Sociabli Blog

This week, the blog for my cross-posting site project Sociabli was launched. The lead article focuses on the why. From now on, you can find new articles on Mastodon and Bluesky every week. As soon as an RSS feed is available, I will add the information. Until then, you can follow the Sociably account on Mastodon or Bluesky.

Social Selling

The Digital Brand Academy is a young team of digital experts in the field of sales. Franziska Strempel introduced me to their strategy, which focuses on social selling via LinkedIn. Since the video call, her questions have been running through my head. I'm struggling to answer them. This also highlights what's been ailing me for years when it comes to acquaintances and networking. This week, I started to find answers to her questions:

• Why should someone connect with me? This had to be clear in their LinkedIn profile – within seconds.
• What can I offer my network? So that there's a strong incentive to connect with me.

Finally, there were the two classic questions that shouldn't be missing from a consultation. I also ask my clients these questions in a modified form. At the same time, I haven't sharpened my awareness of them. Regardless, now the focus is on:

• Who is your target audience?
• What pain points does your target audience have?

I need to find precise and sharp answers to these questions. I'm not there yet. At least I was able to see the answers for the first two questions. Those who connect with me have the following advantages:

• You can become a guest on my podcast Server Side Stories.
• I offer one hour of consulting on a technology topic of your choice – I will research and provide answers to any questions I can't answer ad hoc.
• Discounted access to the konzentrik tools.
• I provide access to the concept papers (as PDFs) on the topics of "Long-term collaboration with external technology partners" or "From Excel to digital processes."